OBJECTIVE: Create CMF for the launch an all-new soft-goods line for Stanley.

DESIGN: Stanley was transitioning to a lifestyle brand and wanted to introduce bags, coolers, and accessories to coordinate with its bottles. The key was to keep a consistent brand vision across all of its product categories through CMF. Soft pastels and neutrals were customer-relevant and a Stanley-bear pattern printed on the TPU coated liner made for functional and stylish coolers.